Rovi Lucca FW24 Orto Botanico – Model wearing a quilted gillet in 100% cotton canvas with tones of Bottle, Khaki, and Brown, a khaki unlined garden jacket in 100% cotton canvas with contrast details in Bottle and Brown, khaki 100% cotton garden pants, a brown and panna vichy 100% cotton flannel shirt with contrasting Bordeaux pocket, a 100% Shetland wool Loden neck tie, and a bucket hat. Rovi Lucca FW24 Orto Botanico – Model wearing a quilted gillet in 100% cotton canvas with tones of Bottle, Khaki, and Brown, a khaki unlined garden jacket in 100% cotton canvas with contrast details in Bottle and Brown, khaki 100% cotton garden pants, a brown and panna vichy 100% cotton flannel shirt with contrasting Bordeaux pocket, a 100% Shetland wool Loden neck tie, and a bucket hat.
About Us

THE ROVI LUCCA STORY

ChatGPT said: Rovi Lucca FW24 Orto Botanico – Padded garden jacket in 100% cotton corded velvet and twill in Lovat and Bottle, lined with 100% polyester nylon in Lovat, paired with Lovat 100% cotton twill garden pants. Shirt in 100% cotton flannel, Bottle and Panna vichy pattern, with a contrasting Khaki and Panna vichy pocket, finished with a 100% Shetland wool neck tie. Garden apron in 100% cotton canvas with pockets and adjustable tie in Bottle and Lovat. ChatGPT said: Rovi Lucca FW24 Orto Botanico – Padded garden jacket in 100% cotton corded velvet and twill in Lovat and Bottle, lined with 100% polyester nylon in Lovat, paired with Lovat 100% cotton twill garden pants. Shirt in 100% cotton flannel, Bottle and Panna vichy pattern, with a contrasting Khaki and Panna vichy pocket, finished with a 100% Shetland wool neck tie. Garden apron in 100% cotton canvas with pockets and adjustable tie in Bottle and Lovat.
It Started In The Garden
At Rovi Lucca, we're about forging a deeper connection with the natural world. Inspired by the gardens of Lucca in Tuscany, we blend sportswear know-how and premium materials with Tuscan authenticity and Italian style.
Rovi Lucca FW24 Orto Botanico – Khaki and Brown striped garden jacket, quilted with a mix of cotton, wool, and synthetic fibers, featuring corded velvet details. Quilted garden vest in matching Khaki and Brown, paired with garden pants in Lovat cotton twill. Long-sleeve garden shirt in Lovat cotton flannel with a contrasting Shetland wool pocket, finished with a Shetland wool neck tie in Lovat. Garden tote in Khaki and Brown stripes, lined with cotton twill in Lovat.

Our journey began as a creative response to lockdown, in a high valley above Lucca.

It quickly evolved into a deeper exploration of local culture, history, and biodiversity. We were drawn to nearby Napoleonic villas and botanical gardens - and found our muse in Elisa Napoléone Baciocchi, who commissioned the Botanical Garden of Lucca and shaped the spirit of our designs.

Rovi Lucca FW24 Orto Botanico – Drab and Lovat garden jacket crafted from 100% cotton twill and Shetland wool, paired with Drab 100% cotton twill garden pants. Long-sleeve garden shirt in 100% cotton flannel in Lovat with a contrasting Shetland wool pocket, finished with a Shetland wool neck tie.

To bring this vision to life, we collaborated with masters of Italian style and finish, working closely with skilled artisans to create practical pieces that flatter the body and carry a sense of timeless elegance.

At the heart of our collection is the Garden Jacket, complemented by chore shorts, an apron, a garden hat, and the versatile Rovi Lucca Tote.

Care & Crafstmanship
At Rovi Lucca, every piece is made with care, craftsmanship, and attention to detail. Our goal is to create timeless designs that connect us to the outdoors — pieces that celebrate the beauty of nature, and do it with quiet style.

OUR FOUNDERS

Rovi Lucca co-founders, Bradley Seymour and Fabrizio Taliani, photographed in Milan by Luigi Fiano.