Who We Are

At Rovi Lucca, we're all about forging a deeper connection with the natural world. Our brand draws inspiration from the breathtaking gardens of Lucca in Tuscany, seeking to infuse sportswear know-how and premium materials with a touch of Tuscan authenticity and Italian style.

Our journey began as a creative response to lockdown in a high valley above Lucca, and quickly evolved into a full-fledged exploration of the local culture, history, and biodiversity. We were inspired by the nearby Napoleonic villas and botanical gardens, and our muse Elisa Napoléone Baciocchi, who commissioned the Botanical Garden of Lucca, provided the perfect inspiration for our designs.

To bring our vision to life, we collaborated with masters of Italian style and finish, working closely with our skilled artisans to develop practical pieces that flatter the body and evoke a timeless elegance. Our cornerstone piece, the Garden Jacket, anchors our capsule collection and is complemented by chore shorts, an apron, a garden hat, and the versatile Rovi Lucca Tote.

At Rovi Lucca, we're passionate about infusing each piece with unparalleled craftsmanship and attention to detail. We aim to create timeless designs that evoke a sense of connection to nature and a love for outdoor living. Our brand is all about celebrating the beauty of the natural world, and doing it in style.

Rovi Lucca co-founders, Bradley Seymour and Fabrizio Taliani, photographed in Milan by Luigi Fiano.