Herbarium: SS25 Collection
Drawing from the earthy hues of the Lucchese countryside, deep browns, vibrant greens, and warm khakis, we’ve selected materials like crisp Irish linen and lightweight British cotton twills. New this season is a linen and cotton twill blazer, offering a refined garden aesthetic, along with a reimagined garden shirt, now a versatile anorak-style jacket.

Behind the Collection: Discover the Botanical Garden
The Botanical Garden (Orto Botanico) in Lucca stands as a remarkable source of inspiration for the Fall/Winter 24-25 collection. Found within the city walls, this extraordinary location invites visitors to explore a vibrant world where nature reveals its stories under the branches of an ancient ginkgo tree and many other unique plants.
In this tranquil environment, one can appreciate the beauty of the surroundings and find moments for reflection. A special acknowledgment goes to Alessandra Sani, the curator of the garden, whose invaluable expertise has helped unveil the garden's rich colors and textures. Her insights have played a significant role in shaping the designs for the collection.
Visiting the Botanical Garden is highly recommended for anyone looking to connect with Lucca's heritage and experience the inspiration that drives the work at Rovi Lucca. It’s more than just a beautiful location; it’s a place that resonates deeply with creativity and appreciation for nature.